Telstra T-Life Flagship
The retail brief for Telstra T-Life determined an approach of envelope, followed by way finding and then a strong emphasis on fixtures and their myriad functions.
This methodology commenced by bringing together the various Client stakeholders and embarking on a two part process, one concerned with overall tenancy layout and presentation, and the other with accommodating the broad Telstra offer within multi function nodes termed ‘Customer Engagement Centres’ (CECs).
Situated on the corner of Bourke and Swanston Sts in the Melbourne CBD, the Ground Floor is given over to the Telstra home networking experience, where an interactive ‘home’ has been created for clients to see the products in a real-life environment.
On the Second Level, a central merchandising street places Telstra’s products on display in a simple uncluttered manner.